fastcompany:

Justin Timberlake has made his new album free on iTunes a week before it is to be released.

What do you think of this tactic? Is this the direction that musicians/artists will have to take? 

See a discussion at Gawker.com.

 

[iTunes/Image via AP]

I don’t think this is a bad idea at all. Free music is here to stay, even if he didnt do this people would get it for free one way or another. I personally would have went the route of “pay what you want” because that way he could at least gain some revenue from the true (not cheap) fans.

That being said I got it for free. BTW, I am pretty sure Curren$y and Frank Ocean did this as well.